Dunkin’ releases purple ‘Sugarplum Macchiato’ ahead of holidays

Dunkin’ also has a new purple-iced doughnut

Dunkin’ is bringing holiday lore to life this season with a brand-new purple drink. 

On Wednesday, the coffee chain released the “Sugarplum Macchiato,” a drink based on the historic candy made famous in the poem “‘Twas the Night Before Christmas.” 

According to National Geographic, a sugarplum is a comfit, or “a seed, nut, or scrap of spice coated with a layer of hard sugar,” which was popular from the 17th to the 19th century.

However, Dunkin’ decided to go a slightly fruitier direction for the Sugarplum Macchiato, with blueberry, raspberry, blackberry and plum flavors along with “notes of vanilla,” according to the announcement

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The new drink is a light purple color and comes hot or iced, the announcement said. 

“Our Sugarplum Macchiato is a colorful twist on a well-known, but perhaps mysterious-tasting, flavor of holiday lore,” Jill Nelson, Dunkin’s vice president of marketing strategy, said in a statement. “It’s the perfect complement to our fan-favorite holiday latte lineup and brings even more delicious cheer to the Dunkin’ menu.”

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According to Dunkin’, the Sugarplum Macchiato was inspired by “The Nutcracker” ballet and has been in the works since 2016. 

Dunkin' has released a new, purple holiday drink called the Sugarplum Macchiato. 

Dunkin' has released a new, purple holiday drink called the Sugarplum Macchiato.  (Dunkin')

Earlier versions of the drink “featured floral flavor notes,” but Dunkin’ eventually went with a “frosted berry flavor” instead, the company said.

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The Sugarplum Macchiato isn’t the only new treat on Dunkin’s menu. The fast food chain has also released a new “Frosted Snowflake Donut” with purple icing and snowflake sprinkles.

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According to the announcement, the Sugarplum Macchiato is only available for a limited time. 

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